Social Media Marketing Strategies for Business Success
One of the easiest ways to develop your social media marketing campaign is to ask the question: what is your purpose? Who is your audience? What will you share? Where will you share? When will you share? These questions and more will form the basis of your social media marketing campaign.
In all actuality, there is really no one central goal that you need to focus on for your social media marketing campaign. Instead, you should allow your social media marketing campaign to define its own goals. This can take the form of, for example: to build brand awareness or to develop a specific relationship with your audience. Regardless of how you organize your goals, your campaign should always strive to provide your audience with valuable information and share a link to their content at every opportunity.
You may also want to consider how you plan to track your social media marketing campaign. Will you rely solely on Google Analytics to monitor your progress? Perhaps you would prefer to use some other tracking strategy, such as Technorati, Twitter Search, Cheddar or others. If you are going to choose an analytics tracking platform, however, make sure it has the right features for your business. It should be easy to navigate and should provide you with up-to-date statistics that you can analyze easily.
One of the most compelling benefits of using paid traffic is that paid traffic tends to bring in targeted, consistent visitors. This, in turn, leads to a higher chance of conversion when you actually make contact with your audience. However, even free traffic has its limitations; it will not convert as well if the audience is not properly targeted. In other words, a paid social media marketing strategy, although free, should have a strategy for targeting your audience.
Some of the best ways for targeting your audience includes creating a separate twitter account for each product or service you offer and utilizing hashtags in your tweets. A popular hash tag is the hash tag used by individuals within your industry. When utilizing hashtags, it is important to ensure you are focusing on individuals who are likely to be interested in your product. For example, if you sell engagement rings, a post regarding engagement rings may not be appropriate for a tweet regarding engagement rings for women.
Another way to target your audience is by integrating Facebook and Instagram into your social media marketing campaign. You can create an instagram page for each product, which will allow you to promote on both platforms simultaneously. To ensure your customers enjoy instagram more, it is helpful to post images on instagram from your website, instead of directly to the app. This will drive more traffic to your website, and will help you get more likes on instagram, which will convert better than a link from your website to the product.
Finally, organic search engine optimization is crucial to your brand's success online. SEO efforts should include using organic social networks such as Facebook and Twitter, as well as organic search engine optimization. Social media optimization efforts should include keyword targeting and content creation. The goal of organic social efforts is for customers to feel like they have "arrived" upon a brand, which creates credibility and trust.
Organic SEO is very time-consuming, but it is also the most effective and it only takes time to build up visibility in the search engines. Social media and PPC marketing takes time to pay off. So, what you do the next day? You must drive as much traffic to your site as possible.